In today's competitive recruitment industry, having a strong brand is the key to standing out from the crowd. Times are changing rapidly, and you either evolve or risk being left behind. 

Most branding is done online. You require a strong online presence to reach the top talent. A study shows 75% of jobseekers research about a business before sending an application. Without solid brand exposure, you might miss out on potential rising talent.

In the candidate-driven market, candidates get to pick the companies they work for and not recruiters anymore. Candidates have various options to choose from. If your company does not meet their needs, you will lose them to your competitors.

Here are ground-breaking tips for creating a strong brand for your recruitment agency and capturing top talent in 2022.

1. Regular and Consistent Use of Social Media

Content is the king in marketing and brand exposure. One of the most effective ways to improve your company's branding is social media strategies. It offers millions of possible clients at your disposal for free.

Having social accounts on various platforms is essential for any business in today's digital world. You can create Instagram, Facebook, and Twitter pages. Post relevant content regularly to address your customers' pain points. It is more likely to drive traffic to your site and increase your online visibility.

Your content is a significant indicator of your organisation's trustworthiness. Tailor the blog posts for applicants to show how your company works and its experiences in the industry. You can include a FAQs section to answer commonly asked questions by candidates.

Check what industry leaders are posting and note the best ways of engagement. What is the latest trend in your field? Research and develop content ideas to solve your target audience's concerns. You can make the content SEO-friendly by using keywords, catchy headlines, and captivating imagery. Also, use relevant hashtags to reach a wide target pool of talented workers.

2. Collaboration with Other Thought Leaders

Partnership with other like-minded brands is a brilliant way to attract the attention of qualified jobseekers and improve brand awareness. These can be local companies you want to support or your favourite industry leaders. 

Collaborating with the right brands can put you right in front of new talent before your competitors get them. It increases your brand awareness by exposing it to the audience of the partnering companies. Co-branding can be done through: 

• Sponsoring events
• Donating to charities
• Holding joint events
• Collaborating online
• Guest blogging
• Supporting festivities and local events

Additionally, you can engage with their content by simply giving an opinion or replying to their tweets. You can team up with other brands and write relevant content for one another. Post, tag, and share with the partnering brands.

3. Publish and Promote Articles on LinkedIn 

As a recruiter, you need LinkedIn in your business. It is an effective tool for measuring your rank within your network through profile views. Publishing articles is one way to establish yourself as a thought leader. It allows potential candidates and customers to see you as credible and trustworthy. 

When creating content, consider what your audience wants to read. You should know your target audience, their problems, and how your services can help solve them. Additionally, you can write about new changes in your industry and your opinion per your experiences.

Aside from crafting content, promoting your job posts can increase your click rate by 40% to 50%. Promote your published articles on your social media and include relevant hashtags. This helps in building relationships with candidates and clients. They can use the hashtags to connect with you on social networks.

4. Use Visual Content

Visual content is an efficient way to break down heavy data into easy-to-understand chunks. You can also reshare this information in your social media feed whenever you need it. Capture your applicants' attention by providing information that appeals to their professional visions in easy-to-scan content.

With free online tools like Canva, it is easy to create infographics using your content. You can use infographics to show applicants the benefits that your company offers. It can also include case studies, testimonials, press releases, photos, live presentations, and key topics.

So, how do you do this? The first step is to research the relevant statistics or give advice based on your experiences in the industry. You could use sources such as LinkedIn, ONS, Bullhorn, and REC to get data. Next, use an infographic maker like Canvas or Photoshop to create an infographic. To avoid copyright claims, you can also add images from sites like pexels or unsplash. 

Proceed to share your infographics on your socials, tag people, and include relevant hashtags.Everything is to be on brand from the website to corporate designs, reports, social etc - all tied in.

5. Use Video Content

Video content is the best marketing strategy across all industries right now. It is an effective way to attract viewers' attention and improve client engagement. With video content, you can show your company's values, culture, and brand, promoting brand awareness and growth.

When creating videos, keep them simple, straightforward, and friendly. Longer content is hard to process, so keep your videos short and conversational. Video content comes with various advantages. They are easy to understand and are easily accessible through smart devices. Research shows that users are more likely to remember and retain information from videos than those they read. 

Show your brand personality through your videos. Use video content to introduce the team to your applicants and highlight the best moments, success stories, and charity activities.

Final Thoughts

We hope that this guide provides you with insights to stand out from your competition and attract the top talent as a recruiting agency. Remember that improving brand exposure is all about content creation and marketing. You should focus on building engagement with online communities that are a great source to recruit talent. Consider your target audience and the type of content they prefer. Don't be afraid to show your brand's personality.

Buchanan Search offers a wide range of recruitment solutions to recruitment agencies of all sizes. Our team is skilled and knowledgeable to help your firm find and attract the best talent. Looking to boost your business opportunities? Contact us today for your recruitment needs and stand out from the crowd.

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