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Recruitment Strategy

How to Make Yourself More Marketable To Potential Recruiters

26th April 2022 | by: James Baker
How to Make Yourself More Marketable To Potential Recruiters

Job search is highly competitive, no matter your area of specialisation. Statistics from the labour office show that between 382,000 to 5.7 million people were looking for jobs in March 2022. The number may increase with time as more people graduate. This is why every job seeker has to position themselves well to attract potential recruiters.

Whether an active or passive job seeker, you have to stand out from the crowd to get your dream job. In this case, you should focus on being the best potential candidate among multiple applications. Here is a guide to help you attract recruiters. 

Why is it Important to Market Yourself to Potential Recruiters? 

Today, recruiters are looking for people who can bring value and change to their organisations. They want dedicated and passionate people who can bring new skills to the table. 

When you position yourself to fit the organisation's needs and expectations, you will likely stand out from the crowd and get the job. It is best to invest quality time and effort to be who employers are looking for. 

How to Market Yourself to Potential Recruiters

Build a Strong Personal Brand 

The first and most vital consideration when looking for a job is to build a strong personal brand that portrays your personality, skills, and abilities. Below are steps to take to build a strong personal brand.

  • Attach a professional photo to your online platforms, email signature, and other related business materials. 
  • Optimise your LinkedIn page with detailed personal information to be quickly identified by potential employers. 
  • Avoid posting offensive content on your social media pages because this can minimise your chances of getting a job. 
  • Design a personal logo on your business cards, resumes and cover letters and use a great colour combination. 
  • Include a personal branding statement in your resume showing your skills, experience, education, and goals. 

Remember to keep the above details consistent on your profiles so that recruiters can easily recognise you. While you can change your profile pictures and post anything on your social media, you might miss great opportunities if your profiles portray immaturity and irresponsibility. 

Be Specific with Your Application 

Some recruiters receive dozens of applications from different potential candidates. Such employers often focus on candidates who suit the open positions. 

Unfortunately, some job seekers apply for positions they aren't qualified for. This can be a waste of time for the job seeker since recruiters pay close attention and only focus on those who qualify for the position. 

As a job seeker, you should take control of your career and focus your time and effort on applying for positions you qualify for. This will help you get a job within a short time. Carefully analyse the employer's requirements and specifications. If you do not qualify, then avoid applying for such jobs. 

Also, if you do not hear from a potential employer after applying for a job, you should limit your subsequent applications because you may have slimmer chances of getting the job from an employer who doesn't get back to you. 

Prove That You Are Trustworthy 

Hiring trustworthy employees is the dream of every recruiter. Most companies do background checks to determine whether the potential candidate is a good and trustworthy person. 

A recruiter may request to perform background checks on job applicants before proceeding with the recruitment. If the job seeker has a negative track record, the recruiter may not proceed with them. 

It is worth noting that not all job seekers allow recruiters to do a background check. When applying for a job, you have to show the recruiter that you can be trusted and are a safe and sure bet for the organisation. 

If the recruiter asks to run a background check, it is best to consent to the request. You want the recruiter to know that there is nothing you are hiding and that you have no criminal records or other issues that might be a risk to the organisation. 

Demonstrate Knowledge and Extra Skills

Many job seekers have the right skills, experience, expertise, and knowledge for the advertised jobs, but very few can demonstrate unique skills that will make them stand out from the crowd. 

It is best to show recruiters that you have more to offer than what is indicated in the job description. So, think about the extra knowledge and specifications that aren't captured in the job description.

Your extra skills have to be relevant to the job you are applying for. List these extra skills on your CV and cover letter and give detailed information about how the skills will help the organisation grow. Recruiters are interested in learning more about you and what you offer. So, brave yourself to stand out from the crowd with the extra skills. 

Maintain a Strong Online Presence

It is imperative to display your skills and knowledge online so that recruiters understand who you are and what you can offer to the organisation. 

Here are things you can do to stand out from the crowd on social media platforms when looking for a job. 

  • Build a strong profile with your professional information.
  • Join professional recruiting platforms such as LinkedIn and interact actively. 
  • Share and contribute to people's posts and comments as you demonstrate your skills and expertise. 
  • Maintain a strong online presence and post positive comments. 
  • Build a personal blog to showcase your previous projects and achievements. 

While not everything you do online has to be work-related, it is best to be careful with what you do with your platforms. Recruiters will use all avenues and analyse social media activities and choose people who present themselves as professional and mature. So, don't let what you post on social media hinder you from landing your dream job. 

The Bottom Line 

Applying for a job can take you more time than you ever imagined, especially when you do not make yourself attractive to potential employers. Using the above tips can help you get a job quickly. However, it'd be better to seek help from professionals who understand the job market, have good connections with potential employers, and can help you get your dream job faster. Do you want to increase your chances of landing a dream job quickly? We can help. Contact Buchanan Search today to speak to our team.


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